Ducati

  • Ducati
  • 1 Fun Lovin’ Criminals | 2 Macklemore & Ryan Lewis
  • Scrambler
  • 1 Scooby Snacks | 2 Can’t Hold Us
  • Ducati’s goal with the Scrambler is quite obviously luring a new generation of motorcycle riders. This bike is tailored to a younger rider’s needs and style: simple, retro looks, a lack of technological wizardry and an accessible price tag. Clearly a brave new world for the iconic Italian brand. But by aiming to make a fun and friendly bike rather than a competitor in a power contest, Ducati has shifted into a new gear.