Thoughts

An assortment of news, articles, artists & music you need to know about and outstanding work from like-minded professionals


#DUAFORPEPE

Pepe Jeans Spring Summer 2019 Campaign The gorgeous Dua Lipa is the new Patrizia Pepe Jeans Icon.

MACKLEMORE AT DUCATI IN SEATTLE

After licensing “Can’t Hold Us” for the Scrambler Desert Sled campaign, Seattle Music Icons Macklemore and Ryan Lewis just picked up two Ducati Scrambler Icons built exclusively for them. Then they went downtown. It was glorious.

THE WONDERFUL DIOR JOY AD

JOY by Dior Featuring Jennifer Lawrence, music by The Rolling Stones

NIGEL STANFORD: THE AMAZING VIDEO FOR “AUTOMATICA”

Robots vs. Music An outstanding idea by Nigel Stanford.

SAM FENDER: A STAR IN THE MAKING

Very little has stood in the way of young North Shields artist Sam Fender and his rapid ascent throughout 2018. Having toured the UK and Europe relentlessly, building himself a loyal, passionate army of fans, Sam writes honestly and candidly about subjects of social and generational significance, broadly drawn from his experiences growing up in […]

GENERATION Z: BRANDED CONTENT ROCKS!

Generation Z may be the first in three generations to not know what an ad break is. But that doesn’t mean they won’t know an ad, even if they aren’t aware they know that. New research shows that Generation Z (aka teenagers, those born after 2000) are fully immersed and comfortable with brand-produced content such […]

MARSHMELLO HOLDS FIRST EVER FORTNITE VIRTUAL CONCERT

Move over Adam Levine! While the Maroon 5 singer was courting controversy for his Super Bowl half-time show on Sunday, video game fans were revelling in the afterglow of a different live performance. “Millions attended” a concert on Saturday starring masked DJ Marshmello, who played a set including 2018 hits Everyday and Happier. The twist? […]

LANDMRK: PUTTING THE SCALABLE INTO EXPERIENTIAL

Beyond our own shortcomings of imagination, this may be down to the variety of projects that have been activated on Landmrk. When you have music acts as diverse as Keith Richards and nascent Latino boyband CNCO using the platform to launch new albums, retailers as different as CeX and Tesco’s thinking up smart ways to […]

KOBALT IS A MAJOR LABEL WAITING TO HAPPEN

News has emerged of Kobalt potentially looking to raise an additional $100 million of investment, following a 2017 round of $89 million and a 2015 $60-million round led by Google Ventures. Kobalt has been the poster child for the changing of the guard in the music business, helping set the industry agenda by pursuing a […]