REINVENTING THE RECORD INDUSTRY

““People now understand the value of being an indie artist. Building sustainable careers with no ceiling has been a huge driver of wanting to be part of AWAL.”

Music distributor AWAL says that “hundreds” of its artists now earn more than $100k a year from streaming, and that this number (of artists) has grown by more than 40% in the last year.

The company also said that “dozens” of its artists earn more than $1m from streaming every year. This is all a step on from the announcement in March 2018 by AWAL’s parent company Kobalt that hundreds of artists were then earning more than $50k a year.

Speaking to Music Ally, AWAL’s CEO Lonny Olinick declined to say how many hundreds of artists are now breaking the $100k threshold, but said it was a “sizeable number”. He also claimed that the potential to earn these amounts while staying independent is driving business to AWAL.

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